Here is your proposal, Makayla

Let’s set the stage, Makayla.

Here’s the problem…

  • \You don't currently have one professional, stand out site to send clients/prospects to
  • \You want a professional brand and website that supports your growth
  • \You need a place to host your services, applications, and products
  • \You need the infrastructure of a brand that is bigger than just your personal brand
  • \You want the systems in place that allow you to continue to scale and sell more programs/offers
  • \You want someone you trust to take care of all the small details and implementation to bring your ideas (and brand) to life so you can FOCUS ON YOUR BUSINESS.


Makayla’s biggest pain point is not having a professional, on brand site that will allow her to continue to grow her impact. Makayla wants her site to help establish her professional brand, reach more people, and ultimately grow her coaching business.

To make this happen, her site will be the digital home for her business and products, stand out from the competition, and the way to scale her offers and reach more people. 

Makayla’s problem is simple… She lacks the professional brand/site she needs to really systematize and grow into the business she has envisioned over the next 6 months. 

To make that vision a reality, Makayla needs to work with someone that gets the vision she has – someone who not only has the design skills but also the marketing and systems know-how to make her brand grow!

Summary: Having a professional brand presence, a new digital home for all her offers/programs, and a way to expand her movement is important to Makayla because it will help her to accelerate the growth of her business over the next 6 months so that she can focus on what she loves doing by motivating & empowering moms. 

Professional – Elevated Style.

Makayla wants to create a professional-site that elevates her brand!

We’ll spend more time on the style in the future


The size of the site is one of the most important aspects when building the proposal. But size is not just pages but also the depth of the use cases.

Different use cases include sub-brands and various positioning that come with different offerings (ex. Different sales pages for different programs will likely have completely different copy, different branding (ie. design, feel, colors, etc.), and different features.

Here’s a general layout of the typical sizes of sites

Home Page

About Me




Features – Let’s Make It Functional.

Your site should not just be a pretty brochure… Your site needs to be functional!

Different functionality includes: 

  • $Personal Brand Site
  • $Marketing Site - Funnels & Sales Pages
  • $Content Site
  • $eCommerce
  • $Reviews Site
  • $Customer Profile - Membership Site
Integrations add functionality and can include:
  • $Email and Lead Magnet Integration
  • $Calendly
  • $Application Forms
  • $Check-In Forms
  • $Digitally-Sign Contracts
  • $eCourses
  • $Memberships
  • $Any other software you currently use


Finishes are often overlooked elements that can really distinguish a site. These are also elements that can take a lot of addition time and resources to create.

Finishes include:

  • $Photography
  • $Creative Elements
  • $Iconography
  • $Copy Writing
  • $Illustrations
  • $Stock Photography/Backgrounds
  • $PDF Creation


Time is our greatest asset… And you likely are here because you respect your time enough (amongst other things) to know that you shouldn’t waste it building a website

In short, I prefer to work in sprints! Meaning I prefer to work fast with a handful of projects that complete in a short period of time than to juggle many different projects over a long period of time.

Here’s what that looks like:

  • $Week 1: We layout the ground work for exactly what the site will look like (ie. pages, content, messaging, images, forms, etc.)
  • $1 Month Build Out with Weekly Revisions
  • $6 - 30 Minute Zoom Calls
  • $1-Week Post Production Revisions
  • $$250/Week Retainer for On-Going Creation/Revisions
With that being said, my packages include some Done-With-You components specifically the copy. I create compelling copy that converts on a website but I need your input because no one knows you or your audience better than yourself! Think of me as your guide.


Here Is Your Proposal

Payment Plans Overview

Upfront (Best Value)
Full Price
3 Monthly Payments
Full Price +10%
6 Monthly Payments
Full Price +20%

Incredible Results for Incredible Personal Brands

Over 70+ Coaches

“Darren is a creative genius. Enough said.”

-Dr. Justin Moseley

The Mindset Doctor

“I’ve worked in New York Marketing/Design Agencies… trust me when I say Darren gets it!

-Keri Ford

Elevate with Keri

“I can’t put into words how excited I am to have my brand look like a Million Dollar Brand.

-Kristen Boss

Social Selling

“Darren was one of the greatest investments I have ever made in my company!”

-Brian Pickowicz

The Fitness Project

“Darren knocked it out of the park! I am really happy with his work. “

-Austin Current

Physique Development

“Darren’s quality is bare none the best we have seen in the marketplace. “

-Lindsey Rago

The Fitness Project

Darren crushed my site! I’m extremely happy with his work.”

-Harris Benjamin

Coached By Harris

“Darren is more than a designer… he understands coaching & marketing

-Michael Parsons

Encompass Fitness 

I loved working with Darren! He made my site better than I could have imagined.”

-Jhonatan Ramirez

Beyond Gym Selfies

“I couldn’t be more excited about my site! I’ve gotten tons of compliments!

-Alicia Wagner

Alicia Wagner Fitness

“I had a vision for my website, and Darren took it above and beyond.”

-Maria Louise

Shape Shifts Coaching

“Darren is an absolute wizard with all things web design and branding!”

-James Marshall

The Strength Society

I am looking forward to hearing what you think! 

Feel free to email me: or call: (269) 929-8488