Here is your proposal, Brooke

Let’s set the stage, Brooke.

Here’s the problem…

\You don't currently have one professional, stand out site that you are proud of that represents your success
\You want a professional brand and website looks elevated, beautiful, playful, aspirational, and energetic
\You want your site to bring together ALL that Brooke offers is one user-friendly package

\You need the infrastructure of a brand that looks AND operates like a multi-million dollar brand
\You want the systems in place that allow you to continue to scale, sell more programs/offers, and ultimately impact more people
\You want someone you trust to take care of all the small details and implementation to bring your ideas (and brand) to life so you can FOCUS ON YOUR BUSINESS.

Purpose.

Brooke’s biggest pain point is not having a site that is representative of her multi-million dollar brand. Brooke wants her site to help establish her brand so that she can look and operate like the Jenna Kutchers and the Jasmine Stars of the world with a professional brand that allows her to reach more people and ultimately grow her coaching business.

To make this happen, her site will be the digital home for her business and products, stand out from the competition, and the way to scale her offers and reach more people.

Brooke’s problem is simple… She lacks the professional brand/site she needs to not only looks the way she wants but also brings together all her systems so that she can and grow to the business that changes lives.

To make that vision a reality, Brooke needs to work with someone that gets the vision she has – someone who not only has the design skills but also the marketing and systems know-how to make her brand grow!

Summary: Having a professional brand presence, a new digital home for all her biz, and a way to expand her movement is important to Brooke because it will help her to look and operate at the level she know she belongs at which will ultimately help her feel in alignment with her site and where she sees herself in a year.

Professional – Elevated Style.

Brooke wants to create a professional-site that elevates her brand!

We’ll spend more time on the style in the future

Size.

The size of the site is one of the most important aspects when building the proposal. But size is not just pages but also the depth of the use cases.

Different use cases include sub-brands and various positioning that come with different offerings (ex. Different sales pages for different programs will likely have completely different copy, different branding (ie. design, feel, colors, etc.), and different features.

Here’s a general layout of the typical sizes of sites

Home Page

About Me

Services

Sales

Application

Features – Let’s Make It Functional.

Your site should not just be a pretty brochure… Your site needs to be functional!

Different functionality includes:

$Personal Brand Site
$Marketing Site - Funnels & Sales Pages
$Content Site
$eCommerce
$Reviews Site
$Customer Profile - Membership Site

Integrations add functionality and can include:

$Email and Lead Magnet Integration
$Calendly
$Application Forms
$Check-In Forms
$Digitally-Sign Contracts
$eCourses
$Memberships
$Any other software you currently use

Finishes.

Finishes are often overlooked elements that can really distinguish a site. These are also elements that can take a lot of addition time and resources to create.

Finishes include:

$Photography
$Creative Elements
$Iconography
$Copy Writing
$Illustrations
$Stock Photography/Backgrounds
$PDF Creation

Time.

Time is our greatest asset… And you likely are here because you respect your time enough (amongst other things) to know that you shouldn’t waste it building a website

In short, I prefer to work in sprints! Meaning I prefer to work fast with a handful of projects that complete in a short period of time than to juggle many different projects over a long period of time.

Here’s what that looks like:

$Week 1: We layout the ground work for exactly what the site will look like (ie. pages, content, messaging, images, forms, etc.)
$1 Month Build Out with Weekly Revisions
$6 - 30 Minute Zoom Calls
$1-Week Post Production Revisions
$$250/Week Retainer for On-Going Creation/Revisions

With that being said, my packages include some Done-With-You components specifically the copy. I create compelling copy that converts on a website but I need your input because no one knows you or your audience better than yourself! Think of me as your guide.