3-Day Event Calculator

Paid 3-Day Event Calculator

Averages:

CTR: 1.5%
Landing Page Conversion Rate: 40%
Checkout Conversion Rate: 15%
Event Show Up Rate: 60-80%
Event Retention Rate: 60-70%
Close Rate: 10-20%

Overview

A 3-Day Paid Event funnel is a structured, time-bound event designed to engage your audience, deliver massive value, and lead them toward a specific offer. Think of it as a multi-day experience—usually 3 to 7 days—where participants go through a series of live or pre-recorded sessions, each building on the last. The goal? To solve a specific problem or achieve a tangible result while warming them up for your pitch.

Recommended Inputs & Values

CTR: 1.5%
Landing Page Conversion Rate: 40%
Checkout Conversion Rate: 15%
Event Show Up Rate: 60-80%
Event Retention Rate: 60-70%
Close Rate: 10-20%

Considerations

Length of event: The duration of the event can change the event retention rate and close rate

Content of event: The content of your event will dramatically affect your event retention rate and close rate

Sales system: The conversion rate to offer can change dramatically based on how you close. A 10-20% conversion rate to offer is typically,y but can vary if you are solely pitching from stage, driving people to a sales page, having attendees book a call, or having attendees put down a deposit in addition to booking a sales call.

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Amount of Ad Spend

Enter the total amount you plan to spend on ads.

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Average Ticket Sale Price

Enter the average price of your ticket sale | Assume ticket sale price of $97

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Average Sale Price of Back-End Offer

Enter the average price of your back-end offer that you will pitch at the event

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Acquisition Parameters

Click Through Rate (CTR) | Times 10

Percentage of people who click on the ad | Conservative: 1.5% which equals 15

0 100

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Unique Clicks

Landing Page Conversion Rate

Percentage of people who click Buy Now on Landing Page | Conservative: 40%

0 100

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Visitors That View Checkout

Conversion Parameters

Checkout Page Conversion Rate

Percentage of people who Buy A Ticket | Conservative: 15%

0 100

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Ticket Purchasers

Total Upfront Revenue

Event Parameters

Event Show Up Rate

Percentage of people Show Up To Day 1 | Conservative: 75%

0 100

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Attendees

Retention Rate of Event

Percentage of people show up and see the pitch | Conservative: 65%

0 100

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Pitch Viewers

Conversion Rate to Offer

Percentage of people purchase offer | Conservative: 10-20%

0 100

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Closed Deals

Back End Revenue

Your Calculated Results

Impression

Unique Clicks

Cost Per Click (CPC)

Checkout Page

Tickets Sold

Cost Per Ticket

Upfront ROAS

Upfront Revenue

Event Results

Event Attendees

Pitch Viewers

Closed Deals

Back End Revenue

Total Event ROAS

Total Revenue Including Ticket Sales

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Paid 3-Day Event Calculator

Acquisition Parameters

Conversion Parameters

Event Parameters

Your Calculated Results

Event Results

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